Friday, June 29, 2012

Ad Campaign Fail: Aims to Make Women Interested In Science With Embarrassing Stereotypes

If you want to see a current ad campaign that puts women into stereotypes not seen since the 60s, watch this hilarious advertisement created by the European Commission in their half-witted attempt to make science more appealing to women. The funny thing is, this ad isn't a joke, the people who created this thought it was an appropriate way to market science to young women. Apparently the only way to get a woman's attention is to show her pictures of fashion models, clothes and makeup.

"This video was published by the European Commission for a campaign designed to attract more women to a career in science. The commission said that the video had to "speak their language to get their attention" and that it was intended to be "fun, catchy" and strike a chord with young people."(From youtube:)

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